Finding My Glow Again: The Heart Behind FoundHer Glow

For years, I had all the elements of a great brand. A natural skincare line, a marketing and branding firm that kept clients coming—even when I felt done with it all—and a digital publication I built from the ground up. But despite the outward success, something inside me was dimmed.

I was burnt out.

Not the kind of burnout that a weekend away or a good night’s sleep could fix. I’m talking about a deep, creative exhaustion. I was tired of pouring into everything and everyone except myself. I still served my clients. I still created. But my passion? My drive? My why? They felt out of reach.

But slowly, something shifted.

I gave myself permission to pause. To not force a pivot, but to create space for clarity. And in that stillness, I realized: I hadn’t lost my glow. It was just buried beneath burnout, busyness, and expectations that no longer served me.

That realization became the spark for FoundHer Glow.

This isn’t just a rebrand. It’s a return.

FoundHer Glow is the space I always needed—a place where creativity, strategy, and soulful entrepreneurship come together. Where women like me—burnt out, multi-passionate, and so over it—can find themselves again. It’s branding with heart. Strategy with soul. Business without burnout.

Now, I’m building intentionally. Not just designing a website and figuring out products later. But starting with what matters: structure, flow, alignment, ease.

And most importantly? I’m doing it with purpose.

So if you’ve ever felt like giving up, like you’ve outgrown your brand or lost your fire… you’re not alone. FoundHer Glow was built for you.

It’s time to rise, get soul-aligned, and glow forward.

Welcome to the beginning.

—Shanica LaShay